Helping you take decisive action and achieve results

We have the capabilities and the experience.

Helping you take decisive action and achieve results

We have the capabilities and the experience.

by wms

Joel Cutcher-Gershenfeld

Joel Cutcher-Gershenfeld is founding Chief Executive Officer of WayMark Systems. He has deep experience leading large-scale systems change, including serving as a lead consultant to the UAW and Ford in the development and implementation of the front-line, knowledge-driven Quality Operating System that enabled Ford to go from near last to first in best-in-class quality. Joel has worked with government agencies on transformational initiatives in Australia, Bermuda, Canada, Denmark, Iceland, Jamaica, New Zealand, Panama, Poland, South Africa, the United States, and other nations. He is a co-author of leading books on Strategic Negotiations (Harvard Business School Press, 1994), Knowledge-Driven Work (Oxford University Press, 1998), Lean Enterprise Value (Palgrave, 2002), Organizational Learning Systems (Oxford University Press, 2005), Multinational Employment Law (2015), and Designing Reality (2017). Joel is a professor in the Heller School for Social Policy and Management at Brandeis University.  He holds a Ph.D. in Industrial Relations from MIT.

Barbara Middleman

Barbara B. Mittleman, M.D. is the founding Chief Strategy Officer at WayMark Systems. She is a rheumatologist / immunologist with experience in basic and clinical research in autoimmunity. She spent 22 years at the NIH, finishing her career there as Director of the Public-Private Partnership Program within the Office of the NIH Director/Office of Science Policy. In that position she developed policy and practice to enable NIH to meet its mission through partnering with public and private sector entities. This work led to collaborative scholarship around mechanisms and principles of effective multi-sector engagements. She left NIH in 2013 to become the Clinical VP at Nodality, Inc., a Bay Area platform biotechnology company.  Barbara holds an MD from the University of Pittsburgh.

Pat Canavan

Pat Canavan, founding Chair of the Board for WayMark Systems, has expertise in organization design, leadership selection and development, succession planning, corporate governance and globalization- provided in a partnering consultative style, garnered during his long career at a high technology Fortune 500 company. Pat has headed the human resources department, built Boards of Directors, created and implemented regional and global strategies in Central and Eastern Europe, Middle East and Africa, Latin America and Asia Pacific, and recruited and developed leadership teams.  Pat holds a MPhil in Management from Yale university.

Mike Haberman

As founding Chief Technology Officer, Mike Haberman is an expert in data visualization, mobile computing, and IT infrastructure.   Mike pioneered the development of z-flowers, a new visualization designed to illustrate alignment and misalignment of stakeholders in complex systems. He teaches computer science in at the University of Illinois, Urbana-Champaign, where he has had long-standing affiliations with the National Center for Supercomputing Applications and the School of Information Science.  Mike holds an MS in Computer Science from Stanford University.

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