Helping you take decisive action and achieve results

We have the capabilities and the experience.

Helping you take decisive action and achieve results

We have the capabilities and the experience.

by wms

Joel Cutcher-Gershenfeld

Joel Cutch­er-Ger­shen­feld is found­ing Chief Exec­u­tive Offi­cer of Way­Mark Sys­tems. He has deep expe­ri­ence lead­ing large-scale sys­tems change, includ­ing serv­ing as a lead con­sul­tant to the UAW and Ford in the devel­op­ment and imple­men­ta­tion of the front-line, knowl­edge-dri­ven Qual­i­ty Oper­at­ing Sys­tem that enabled Ford to go from near last to first in best-in-class qual­i­ty. Joel has worked with gov­ern­ment agen­cies on trans­for­ma­tion­al ini­tia­tives in Aus­tralia, Bermu­da, Cana­da, Den­mark, Ice­land, Jamaica, New Zealand, Pana­ma, Poland, South Africa, the Unit­ed States, and oth­er nations. He is a co-author of lead­ing books on Strate­gic Nego­ti­a­tions (Har­vard Busi­ness School Press, 1994), Knowl­edge-Dri­ven Work (Oxford Uni­ver­si­ty Press, 1998), Lean Enter­prise Val­ue (Pal­grave, 2002), Orga­ni­za­tion­al Learn­ing Sys­tems (Oxford Uni­ver­si­ty Press, 2005), Multi­na­tion­al Employ­ment Law (2015), and Design­ing Real­i­ty (2017). Joel is a pro­fes­sor in the Heller School for Social Pol­i­cy and Man­age­ment at Bran­deis Uni­ver­si­ty.  He holds a Ph.D. in Indus­tri­al Rela­tions from MIT.

Barbara Middleman

Bar­bara B. Mit­tle­man, M.D. is the found­ing Chief Strat­e­gy Offi­cer at Way­Mark Sys­tems. She is a rheuma­tol­o­gist / immu­nol­o­gist with expe­ri­ence in basic and clin­i­cal research in autoim­mu­ni­ty. She spent 22 years at the NIH, fin­ish­ing her career there as Direc­tor of the Pub­lic-Pri­vate Part­ner­ship Pro­gram with­in the Office of the NIH Director/Office of Sci­ence Pol­i­cy. In that posi­tion she devel­oped pol­i­cy and prac­tice to enable NIH to meet its mis­sion through part­ner­ing with pub­lic and pri­vate sec­tor enti­ties. This work led to col­lab­o­ra­tive schol­ar­ship around mech­a­nisms and prin­ci­ples of effec­tive mul­ti-sec­tor engage­ments. She left NIH in 2013 to become the Clin­i­cal VP at Nodal­i­ty, Inc., a Bay Area plat­form biotech­nol­o­gy com­pa­ny.  Bar­bara holds an MD from the Uni­ver­si­ty of Pitts­burgh.

Pat Canavan

Pat Cana­van, found­ing Chair of the Board for Way­Mark Sys­tems, has exper­tise in orga­ni­za­tion design, lead­er­ship selec­tion and devel­op­ment, suc­ces­sion plan­ning, cor­po­rate gov­er­nance and glob­al­iza­tion- pro­vid­ed in a part­ner­ing con­sul­ta­tive style, gar­nered dur­ing his long career at a high tech­nol­o­gy For­tune 500 com­pa­ny. Pat has head­ed the human resources depart­ment, built Boards of Direc­tors, cre­at­ed and imple­ment­ed region­al and glob­al strate­gies in Cen­tral and East­ern Europe, Mid­dle East and Africa, Latin Amer­i­ca and Asia Pacif­ic, and recruit­ed and devel­oped lead­er­ship teams.  Pat holds a MPhil in Man­age­ment from Yale uni­ver­si­ty.

Mike Haberman

As found­ing Chief Tech­nol­o­gy Offi­cer, Mike Haber­man is an expert in data visu­al­iza­tion, mobile com­put­ing, and IT infra­struc­ture.   Mike pio­neered the devel­op­ment of z‑flowers, a new visu­al­iza­tion designed to illus­trate align­ment and mis­align­ment of stake­hold­ers in com­plex sys­tems. He teach­es com­put­er sci­ence in at the Uni­ver­si­ty of Illi­nois, Urbana-Cham­paign, where he has had long-stand­ing affil­i­a­tions with the Nation­al Cen­ter for Super­com­put­ing Appli­ca­tions and the School of Infor­ma­tion Sci­ence.  Mike holds an MS in Com­put­er Sci­ence from Stan­ford Uni­ver­si­ty.